Developing a marketing plan

This course is for anyone who wants to learn how to develop and leverage great marketing plans.

This is a premium course. Premium courses can be bought for one year
€ 59.99
This course is also included in PREMIUM
  • Course Introduction
  • Course Content
  • Media

Course Introduction

In this course Developing a marketing plan you will learn how to write, implement and leverage great marketing plans. On the basis of a marketing plan framework, you will learn how to analyse a market, describe your strategies and outline tactical marketing programs that link to your strategy.

How to organise a cross-functional team to help you create a marketing plan is part of this course as well.

Course Content

1. Preparing for your marketing plan
Why a marketing plan is important
The planning process
Marketing is teamwork
2. Using your marketing plan
Formats for marketing plans
Leveraging your plan
(Marketing) Plan to succeed
3. Writing your marketing plan
Situation analysis
The strategy section
The tactical section
The implementation section
The budget and forecast sections