The investment in business-to-business (B2B) brands is the same as in consumer brands. This Foundations of B2B marketing course will teach you the essentials of B2B marketing and how to create relevant, differentiated and effective marketing for B2B brands.

What defines B2B marketing, how to set objectives, avoid mistakes, and benchmark your efforts against your competition are all part of this course. This course explores how to execute research and better understand your market and competitors, and how to develop a winning marketing strategy, setting out tactics and strategies to help you market your services and products to other business more effectively. Measuring your efforts, and the benefits of using a CRM-system conclude this foundational course.