Social media marketing foundations

This course is for those who want to establish an effective social media marketing policy

This is a premium course. Premium courses can be bought for one year
€ 59.99
This course is also included in PREMIUM
  • Course Introduction
  • Course Content
  • Media

Course Introduction

Social media is often used to research the products and services people need to run their businesses. This course will explain how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and content marketing, and explore the benefits of the major platforms.

Also included in this course are tips for creating a social media policy for your organisation, and measuring your success.

Course Content

1. B2B Buying decisions
The B2B customer
The buying decision process
The decision-making unit (DMU)
Social selling
Social media and content marketing
The customer journey
2. B2B Marketing
B2B vs. B2C marketing
Marketing products vs. marketing services
B2B Social media
Benefits of social media for business
Introduction to social media platforms
3. Management and measurement
Making it happen
Social media policy
Employee advocacy
Measurements that matter