This course is for those who want to establish an effective social media marketing policy
Social media is often used to research the products and services people need to run their businesses. This course will explain how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and content marketing, and explore the benefits of the major platforms.
Also included in this course are tips for creating a social media policy for your organisation, and measuring your success.
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