You value proposition is one of the most crucial components of your marketing. A value proposition defines what makes your offering unique, and motivates prospects to buy and remain loyal.

In this course, you will learn how to craft a great value proposition. It starts with the importance of the value proposition, and helps you determine how your prospects perceive the features and benefits of your product or service. It showcases the components of a great value proposition by defining its tangible features, and showing examples of how to use intangible benefit tactics to drive your growth marketing. The importance of understanding price, cost, and the power of “free” are also included in this course.