Key account management

This course is for anyone who wants to understand key account management and how it contributes to the success of a business.

This is a premium course. Premium courses can be bought for one year
€ 59.99
This course is also included in PREMIUM
  • Course Introduction
  • Course Content
  • Media

Course Introduction

The most important asset of a company is its base of loyal customers. In order to grow and expand, some of these customers require special attention in order to retain them and acquire more business.

In this Key account management course, you will learn the basics of key account management, explaining what it is, why it is important, and how to tackle the key account management process.

How to select key accounts, develop a key account strategy, hire and train key account managers, and measure key account results are all covered in this course.

Course Content

1. Key account managers
Hiring key account managers
Training key account managers
Rewarding key account managers
2. Key account strategy
Define a vision, mission and strategy
The key account management task
Communicate your strategy
3. Managing the relationship
Key account call plan
Implement key account activities
Measure key account results
4. Selecting key accounts
Criteria for key account status
Select key accounts
5. Understanding key account management
What is key account management?
Why is key account management important?
The key account management process