This course is for anyone who wants to understand key account management and how it contributes to the success of a business.
The most important asset of a company is its base of loyal customers. In order to grow and expand, some of these customers require special attention in order to retain them and acquire more business.
In this Key account management course, you will learn the basics of key account management, explaining what it is, why it is important, and how to tackle the key account management process.
How to select key accounts, develop a key account strategy, hire and train key account managers, and measure key account results are all covered in this course.
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