Developing a marketing plan

The Developing a marketing plan course is for everyone who would like to understand marketing by taking the first step: creating a marketing plan.
Toto je prémiový kurz. Prémiové kurzy mohou být zakoupeny na jeden rok
-70%
2899 Kč
Tento kurz je také obsažen v PRÉMIUM
  • Představení Kurzu
  • Obsah Kurzu
  • Média

Představení kurzu


On the basis of a marketing plan framework, you will learn how to analyse a market, describe your strategies and outline tactical marketing programs that link to your strategy. How to organise a cross-functional team to help you create a marketing plan is part of this course as well.
You will be able to develop a marketing plan independently to make any marketing effort more successful.

This course also serves as a reference guide. With this course you have everything you need to know and its practical application in the area of marketing plans always at hand, on your mobile phone.

Obsah Kurzu

TÉMATA
1. Preparing for your marketing plan
Why a marketing plan is important
The planning process
Marketing is teamwork
2. Using your marketing plan
Formats for marketing plans
Leveraging your plan
(Marketing) Plan to succeed
3. Writing your marketing plan
Situation analysis
The strategy section
The tactical section
The implementation section
The budget and forecast sections

Média

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